![]() I said OK, thanks a lot Bill, and that was the end of the conversation." They'd give me a week, until next Thursday, to fundamentally change it so that the bubbles looked nothing like iMessage bubbles, instead looking something closer to "comic book cartoon bubbles". They were not going to pull the app, Bill made sure to emphasise. The stickers couldn't be blue or green, they couldn't use San Francisco as the typeface, and the app could no longer be marketed as a "prank" app, because Apple doesn't approve prank apps (even though I myself had never used the word "prank" when marketing Phoneys, others did, and I certainly understood where he was coming from). Apple's lawyers weren't happy that Phoneys got through the review process. On Friday, roughly 24 hours after the app hit that mark, Bill from Apple reached out to Howell. This sounds like the makings of a great developer success story.
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